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One of my deepest joys comes from redesigning old websites into powerful and beautiful digital experiences that convert and empower my clients.
With over 8 years of experience managing web and digital experiences in the SaaS and Higher Education industries, I specialize in using data to drive design, strategy, and performance.

Built on a foundation of design training, my career has focused on applying web analytics to lead results-oriented projects, manage cross-functional teams, and optimize high-traffic websites.

Highlights

+18%
+20%
+15%
website traffic
CTR
scroll depth

Case Study

Section Redesign

from the case study
The redesign of SaaS website the solutions section gave me an opportunity to merge UX design with cross-team web project management.

+30%

+15%

+14%

page views
conversions
engagement