How We Did It
Our strategy addressed key issues across On-page SEO, Off-page SEO, and Technical SEO. While the development team implemented technical improvements, I led the On-page SEO efforts. Using insights from Google Analytics, Google Search Console, Looker Studio, and Qualtrics, we restructured the Solutions pages to enhance both search performance and user engagement. This included adding targeted SEO content, optimizing the header section above the fold, replacing outdated illustrations with a modern visual style, and incorporating backlinks and compelling CTAs. We implemented a high-converting page structure designed to guide users through the funnel: value proposition above the fold, concise lead with social proof, customer reviews, benefit-driven highlights, a standout testimonial, how it works section, customer success story, qualifications panel, FAQs, and a strong final CTA.
Managing the Project
I established due dates and deliverables, facilitated regular progress update meetings, and continuously re-prioritized work across individual pages to align with campaign timelines, business objectives, and available resources. Managing multiple pages in parallel, I coordinated efforts across teams to ensure all pages were completed and launched simultaneously for a cohesive and timely release.
Managing the Team
I maintained momentum through regular check-ins, acknowledging team contributions and fostering collaboration. Before launch, I created a centralized feedback document and invited input from web team members who hadn't been directly involved. This led to an additional iteration that significantly enhanced the quality and impact of the Solutions section.
Measurable Success
Six months post-launch, the updated UX and SEO of the Solutions pages delivered measurable improvements across key performance indicators: a 30% increase in page views, 15% boost in scroll depth, 14% increase in user engagement, and a 13% reduction in bounce rates. Additionally, page load times decreased by 13%, and conversions rose by 15%, demonstrating the impact of a data-driven, user-focused approach.
Lessons Learned
I appreciated the opportunity to manage a large-scale, cross-functional web project using an Agile approach with Kanban methodology in Asana. This framework enabled our team to adapt quickly based on user insights and continuously realign priorities with evolving business objectives throughout the project lifecycle.
